A website built to be the answer
When someone asks ChatGPT, Gemini, Perplexity or Claude for a lawyer, or reads Google's AI answer at the top of the results, Compass by WattReach works to make your firm's pages the ones those answers read, quote and cite.
AI answers: whether each engine named the firm, which pages it cited, and the gaps.
Read, quoted and cited
Compass by WattReach builds each firm's website to be read and quoted by AI answer engines as well as ranked by Google: every site publishes llms.txt, ai.txt and structured data that matches what each page shows, and new, changed and removed pages are sent to Bing and the other IndexNow engines within the hour. Compass asks the AI engines the questions set up for your practice and records whether they name your firm. It also drafts answers from your own pages to the questions people ask AI about your line of work, for an approver at your firm to add to a page and publish.
What you get
Files for AI tools.
llms.txt lists every page in your sitemap, and the build fails if one is missing. ai.txt and robots.txt follow three switches you control: search engines, AI assistants that answer questions, and AI companies that train models.
Structured data that matches the page.
Your firm, your attorneys and your questions and answers are marked up only where the page shows them, and the build fails on markup the page does not show. The directory profiles you confirm are listed as the firm's other profiles.
Answers to the questions people ask AI.
Compass gathers the questions people put to ChatGPT and Google's AI answers about your line of work, drafts answers using only what your pages say, and checks each draft against those pages. An approver at your firm edits it and adds it to the right page, and it goes live when they publish.
Sent to Bing within the hour.
New, changed and removed pages are sent to Bing and the other IndexNow engines within the hour, and your sitemap goes to Google every night.
Checked every night.
Search health reads your site's hosts, robots file, sitemap, llms.txt and structured data, and checks every page in the sitemap against Google's index.
What the AI engines say about you
Compass asks ChatGPT, Gemini, Claude, Perplexity, Google AI Mode and Google's AI Overviews the questions set up for your practice, and records whether each names your firm, which of your pages it cites, and where it sends people instead. Visits that arrive from 12 AI assistants are counted, and a lead that comes from one carries that source.
How it connects to the rest of Compass
WattReach builds the site, and your team edits it in Compass (website). A lead an AI assistant sends lands in lead management with that source attached. The directory profiles you confirm in local search join the site's structured data, and what the AI engines say about you arrives in your reports.
Questions
How does a law firm show up in ChatGPT and other AI answers?
A law firm is more likely to show up in AI answers when its pages answer clients' questions plainly, carry structured data that matches the page, and are open to AI assistants. Compass by WattReach builds every site with structured data that matches the page, drafts answers for the firm to approve, and tracks which AI answers name the firm.
Which AI engines does Compass track?
Compass by WattReach tracks ChatGPT, Gemini, Claude, Perplexity, Google AI Mode and Google's AI Overviews for the questions set up for your practice.
Does every Compass site have an llms.txt file?
Yes, every Compass by WattReach site publishes an llms.txt that lists every page in its sitemap, and the build fails if a page is missing from it. The site also publishes an ai.txt that follows your AI settings.
Can we let AI assistants quote our site but tell AI companies not to train on it?
Yes, Compass by WattReach has one switch for whether AI assistants may read and quote your site and another for whether AI companies may train on it, and your site's robots.txt and ai.txt follow them. Training is allowed unless you turn it off.
Does Compass write content for our site?
Compass by WattReach drafts answers to the questions people ask AI assistants, using only what your pages already say, and nothing is published until someone at your firm approves it and adds it to a page.
Can Compass guarantee that AI engines will recommend our firm?
No, nobody can guarantee an AI recommendation, and Compass by WattReach does not. It makes your site easy to read and cite, and shows you where you stand.